The Financial Industry is leaving the stone age?

Working in the financial industry can be boring! Working in a bank can really take its tole – but then something magical started happening! The Financial Industry which has seen little real change since its creation, started to evolve! In this article I explore some of my absolute favourite service providers, what they’re doing and why I think its amazing! …

BT Rebrand

Why are brands going backwards?

Have you noticed lately, some massive brands have ditched the modern brands they’ve become for flatter, more simple designs? What is going on with the world of branding? BT are just one of the massive, multinational companies who seem to be going through an identity crisis right now. The history of BT’s branding is wide and varied, starting with the …

All Aboard! Customer Onboarding – The Human, Customer Centric Approach

We all too often & with the best intentions put all our attention into what our product is like to use, how our website feels & what we think is the best & easiest way to explain how things work. We often, because of how great we know our product is, overlook a fundamental of great customer centric HUMAN business …